Welcome to My Blog

This is a different sort of blog than I’d ever envisioned myself writing, but it’ll be interesting to see what develops as I write about my thoughts and impressions of marketing case studies. I welcome comments about my posts and would love to hear your impressions as well.

I’m also learning about using WordPress so expect this blog to be changing consistently from here on out. Remember, I’m pretty old school, and while I’m accustomed to working with creating and posting content on websites all the time, this particular platform definitely has a learning curve, especially for this 8-track girl in a streaming world!

Happy reading!

(Find shortcuts to my blog posts below as well as at the menu buttons below the header photo!)

Case Study: Orkut Social Networking Site

The immense popularity of a social media app doesn’t necessarily translate into longevity. Such is the case of Orkut, an app launched and operated by Google in 2004 and named for its creator Orkut Büyükkökten, a Turkish software engineer employed at Google. The platform followed Google’s failed attempt to buy another social platform, Friendster, in … Continue reading Case Study: Orkut Social Networking Site

Case Study: Weixen App

Whether we like it or not, the vast majority of us have to admit that we are somewhat addicted to social media. The apps available to Smart devices and computers today allow us to use social media to quickly and easily communicate not only with family and friends but also with business associates, potential employers, … Continue reading Case Study: Weixen App

Case Study: Breast Cancer Awareness & Cyberactivism

Every October, Breast Cancer Awareness Month, users of Facebook and other social media platforms find memes and status updates pertaining to breast cancer awareness popping up in their Facebook, Instagram, and Twitter feeds. Because so many of us have been touched in some way by breast cancer – people in our lives who have survived … Continue reading Case Study: Breast Cancer Awareness & Cyberactivism